Operating support for founder-led software startups
Big vision. Let’s make it happen.
You’ve got a product to launch, a team to grow, or a business ready for its next chapter. You don’t have to carry every moving part yourself.
I work alongside you and your team to turn priorities into coordinated action—and build a practical way to keep things moving.
More to build. More to coordinate.
As the business grows, so does the work around the work: setting priorities, connecting people, making decisions, and keeping everyone aligned.
You may be doing this for the first time. You may know exactly what needs to happen and simply need someone to help run it.
That’s where I come in.
You’re ready for the next chapter.
Spero works with founder-led software startups with funding or revenue, a small team, and meaningful work that needs experienced operating support.
Maybe you’re:
Preparing a launch and want a clear path from idea to delivery.
Growing your team and establishing who owns what.
Ready to delegate coordination while staying close to important decisions.
Bringing more focus and structure to an important initiative.
You bring the direction. Together, we organize the people, priorities, and decisions around it.
Let’s take a look at what’s next.
Bring your next big goal—and the moving parts around it.
In a complimentary Founder Operations Snapshot, I’ll review a short introduction to your business, then we’ll spend 30 minutes exploring your priorities, how your team works, and where operating support could help.
Afterward, you’ll receive a brief summary with practical next steps.
For founder-led software startups with funding or revenue and an existing team. Applications are reviewed for fit, and there’s no obligation to purchase further support.
Apply for your complimentary review →A clearer path. Someone to help run it.
A 90-day operating partnership focused on your company’s top three priorities and one major initiative.
01
First, we get clear.
I work with you and the relevant team to understand the business, establish priorities, and identify the decisions, dependencies, and resources that matter.
02
Then, we put the plan into motion.
We agree on owners, target dates, and what completion looks like. We establish a shared view of progress and a weekly leadership meeting that produces decisions and next steps.
03
Together, we keep things moving.
I run the agreed operating process, coordinate dependencies, and help you work through operational decisions. As the business changes, we adapt the plan and strengthen the team’s ability to carry it forward.
Clear priorities. Room to lead.
Three agreed priorities and a practical execution plan.
Clear owners, target dates, and completion criteria.
Visibility into progress, dependencies, and blockers.
A weekly leadership and decision process.
An operating rhythm your team can continue using.
We work toward less day-to-day coordination falling back on you, so you have more room to lead.
The proposal defines my responsibilities and involvement. Milestones reflect the initiative’s scope, technical feasibility, and available capacity.
I’ve been inside the build. And the rebuild.
Realm
After repeated failed launches and a year of unsuccessful development effort, I rebuilt the development team, redesigned the platform, and created the project management plan.
We delivered the platform in under two months. It subsequently scaled to 200,000 users.
Actium
An earlier version stalled and repeatedly failed to reach production from March through July 2026. We discarded it and built a replacement with two developers during August and September.
It has now soft launched.
Choose the next step.
90-Day Operating Partnership
Starting at US$7,500 per monthwith a three-month commitment.
Minimum total investment: US$22,500.
Includes diagnosis, execution planning, a weekly leadership process, agreed coordination, and founder decision support. Final scope, involvement, and fee are confirmed in the proposal. Monthly fees are invoiced before each month begins.
Discuss the partnership ↗In-depth Startup Operations Review
US$2,000 fixed.
For when you want a clearer understanding of one initiative or operating workflow before deciding what support you need.
Includes
- Interviews with the founder and relevant team lead.
- Review of agreed planning material.
- Evidence-backed findings.
- A joint working session to finalize a 30-day action plan.
Delivered in seven business days after agreed inputs and initial interviews are complete. Payable upfront. Implementation is separate.
The complimentary snapshot offers initial observations from your application and our conversation. The in-depth review includes team interviews, review of agreed supporting material, and a practical action plan.
The review is optional. Its fee is credited toward the 90-day engagement when it covers the same scope and the findings remain current.
Discuss a review ↗An operator, in your corner.
I’m Laura Wilson, a startup operator and founder. I’ve held COO roles across esports and AI businesses, including more than five years running day-to-day operations at Realm.
At Good Ventures, I provide acting COO and project management support to early-stage AI startups, filling operating gaps as ventures work toward commercial traction and dedicated staffing. I’m also the founder of Actium.
Through Spero, I bring that experience to founders who want help putting their plans into practice.
The right people, when the work needs them.
Sometimes moving forward means bringing in additional expertise or capacity.
I can source and coordinate fractional developers, designers, and other specialists. Their scope, availability, and cost are agreed separately, with your approval before work begins.
FAQs
No. You can bring in operating support to prepare for a launch, establish a working rhythm, or delegate responsibilities as the business grows.
No. My experience includes AI and gaming, but Spero serves founder-led software startups with a need for hands-on operating support.
Participation in the initial diagnosis, a weekly leadership meeting, and timely decisions between meetings. We agree on your involvement and the team access needed before starting.
I review your application, then—if there’s a fit—we meet for a 30-minute conversation. You receive initial observations and a brief follow-up with practical next steps. It does not include team interviews, a technical audit, or a full execution plan.
No. Diagnosis is included in the 90-day partnership. The standalone review is useful when you want clarity before deciding on a larger engagement.
Launch dates depend on scope, technical feasibility, and capacity. We agree on milestones after diagnosis. I commit to the operating responsibilities and deliverables in your proposal.
Yes. We agree on working hours and meeting times during scoping.
Your team has the agreed operating plan and process to continue using. Further support can be scoped separately.
What’s next for your business?
Bring the launch, team, or initiative you’re thinking about. We’ll talk through what you want to accomplish and whether I’m the right operating partner to help.
Want an outside perspective first?
Apply for a complimentary operations review